Why KURU?
Experience the world’s first dynamic heel-hugging technology—built for pain relief, designed for life.
Our Story
Welcome! I’m Bret Rasmussen, Founder and CEO at KURU.
I first dreamed of starting a shoe company in 5th grade. This early spark led me to start KURU, and I couldn't be more grateful for the many people this dream has impacted.
KURU exists to help you live a life you love. Thanks to our team of passionate people and a powerful underlying mission, we’ve grown from launching our heel-hugging KURUSOLE tech in 2008 to an expanding lineup of feel-it-to-believe-it footwear.
I promise, KURU shoes are unlike anything else. I hope you’ll give us a chance and Heel the Difference™.
- Bret
Heel the Difference™ of KURU
KURUCLOUD
Lightweight EVA foam delivers shock-absorbing cushion.
KURUSOLE
Patented tech dynamically flexes to hug and protect your heels.
ULTIMATE INSOLE
Dual-density foam provides superior arch support.
Lightweight EVA foam delivers shock-absorbing cushion.
Patented tech dynamically flexes to hug and protect your heels.
Dual-density foam provides superior arch support.
KURU Cash
At KURU, we’re on a mission to eliminate foot pain by creating footwear to help you Heel Better™. Our customers are at the heart of everything we do, and we’re grateful for your support! That’s why you’ll earn KURU Cash points in one of four ways:
Become a KURU Insider
Simply create a quick, free account at kurufootwear.com/account/register. No hidden fees, no credit card sign up—simply earn rewards.
Write a product review
Want to earn a quick 500 points? Write a review for any KURU product you’ve purchased for an instant rewards boost.
Make a purchase
Get 5% back with every purchase—an average of 750 points for a pair of shoes!*
Refer a friend
Referring a friend is our fastest way to earn points—a whopping 1,500 points (equal to $15) for you and them. Here’s to sharing the love!
KURU Cares
We hand-select causes that focus on these Four Pillars of Sustainability and Social Responsibility. By meeting these pillars, you can trust that our chosen charities make a lasting difference in our local and global communities.
Education
Investing in our children for a brighter future.
Environmental Impact
Reduce humanity's impact to keep the earth beautiful for all.
Economic Development
Helping lift people out of poverty.
Health and Wellness
Disease research to help people live happier, longer lives.
Making an Impact
Sustainability is about improving the world around us—creating opportunities and leaving a legacy for our children. All of us have the power to effect social and environmental change. Through KURU Cares, you can take a small step to help improve our world.
Help us make a difference. Simply register your purchase and select your charity of choice. Now that’s empowering!
Heel Better™ With KURU
At KURU, we believe healthy bodies start with healthy heels. We exist to help you Heel Better™ so you can live the life you love. Here’s to health from the ground up!