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Why KURU?
Experience the world’s first dynamic heel-hugging technology—built for pain relief, designed for life.
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Our Story
Welcome! I’m Bret Rasmussen, Founder and CEO at KURU.
I first dreamed of starting a shoe company in 5th grade. This early spark led me to start KURU, and I couldn't be more grateful for the many people this dream has impacted.
KURU exists to help you live a life you love. Thanks to our team of passionate people and a powerful underlying mission, we’ve grown from launching our heel-hugging KURUSOLE tech in 2008 to an expanding lineup of feel-it-to-believe-it footwear.
I promise, KURU shoes are unlike anything else. I hope you’ll give us a chance and Heel the Difference™.
- Bret
Heel the Difference™ of KURU
KURUCLOUD
Lightweight EVA foam delivers shock-absorbing cushion.
KURUSOLE
Patented tech dynamically flexes to hug and protect your heels.
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ULTIMATE INSOLE
Dual-density foam provides superior arch support.
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Lightweight EVA foam delivers shock-absorbing cushion.
Patented tech dynamically flexes to hug and protect your heels.
Dual-density foam provides superior arch support.
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KURU Cash
At KURU, we’re on a mission to eliminate foot pain by creating footwear to help you Heel Better™. Our customers are at the heart of everything we do, and we’re grateful for your support! That’s why you’ll earn KURU Cash points in one of four ways:
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Become a KURU Insider
Simply create a quick, free account at kurufootwear.com/account/register. No hidden fees, no credit card sign up—simply earn rewards.
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Write a product review
Want to earn a quick 500 points? Write a review for any KURU product you’ve purchased for an instant rewards boost.
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Make a purchase
Get 5% back with every purchase—an average of 750 points for a pair of shoes!*
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Refer a friend
Referring a friend is our fastest way to earn points—a whopping 1,500 points (equal to $15) for you and them. Here’s to sharing the love!
KURU Cares
We hand-select causes that focus on these Four Pillars of Sustainability and Social Responsibility. By meeting these pillars, you can trust that our chosen charities make a lasting difference in our local and global communities.
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Education
Investing in our children for a brighter future.
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Environmental Impact
Reduce humanity's impact to keep the earth beautiful for all.
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Economic Development
Helping lift people out of poverty.
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Health and Wellness
Disease research to help people live happier, longer lives.
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Making an Impact
Sustainability is about improving the world around us—creating opportunities and leaving a legacy for our children. All of us have the power to effect social and environmental change. Through KURU Cares, you can take a small step to help improve our world.
Help us make a difference. Simply register your purchase and select your charity of choice. Now that’s empowering!
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Heel Better™ With KURU
At KURU, we believe healthy bodies start with healthy heels. We exist to help you Heel Better™ so you can live the life you love. Here’s to health from the ground up!