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Borrow Everything I Know About Growing a Newsletter

This event happened on Thu, Mar 20, 2025 • Virtual
Overview 892 Lovely Attendees
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Your Host

Lucy Werner

Writer at Hype Yourself.

Provence-Alpes-Côte d'Azur, France
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About this FieldTrip

Join Lucy Werner, author and writer of the Substack global Top 50 newsletter, Hype Yourself, for an insider’s guide to growing a successful income-generating newsletter.

In this session, Lucy will uncover the insider secrets behind creating content that enhances your personal brand, how you can visually bucket your work and tricks for promoting your newsletter to broaden your reach.

Expect a session packed with valuable resources, easy-to-use takeaways, and helpful templates designed to elevate your newsletter game. Whether you’re a seasoned newsletter creator looking for some creative ideas or just starting out and need some pointers.

Please note: This FieldTrip offers optional breakout rooms. If you do not feel like joining one for any reason, no worries! We'll make sure you have something to do introspectively in the main room.

Agenda

  • We'll begin with a few exercises as a litmus test for creatives and writers to look at what their personal brand currently means and where we might look to take it moving forwards.

  • From here, we'll look at ways we can bring our own creativity and visual skills into our newsletter with examples from best in practice.

  • Lastly, we will look at ways to make that dreaded promotion feel less painful and dare I say, fun! With ideas, resources and templates to get ourselves out there.

  • We'll finish with a Q&A and you can ask me anything about how I have monetised my own newsletter. 

What to know or bring

  • Pen and paper or laptop to take notes. 

What to expect

Workshop format!

A hands-on session where participants get to build, craft, or create something tangible.

Optional breakout rooms!

This FieldTrip offers optional breakout rooms. If you do not feel like joining one for any reason, no worries! We'll make sure you have something to do introspectively in the main room.

It will be recorded!

The recording will be shared within 24 hours in the follow up email for a 30-day window, and available at the top of this page. Make sure to register for access!

Learn more about FieldTrips

This FieldTrip was made possible by

Lucyheadshot gabrielhutchinson
Your Host

Lucy Werner

Writer at Hype Yourself.

Provence-Alpes-Côte d'Azur, France
View profile

About Lucy Werner

Attendees

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Nobie Martin

Art Program Coordinator at Louisville Metro Office of Arts + Creative Industries.

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Zoë Johannsen

Learning and Development Coordinator at Populous.

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Rayshauna Gray

Entrepreneur & Researcher at The Gray Area.

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Wende Whitus

Writer, Speaker, & Location Scout at Personal Retreat Day.

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Wesleigh Mowry

Senior Graphic Designer at Slide Nine.

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Wendy D.

Photographer at Wendy D Photography.

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Wendee Lee

Personal Development & Life Coach for Creative Professionals / artist at Whole Creative People, LLC.

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Ashley Ahlers

Director of Justice Philanthropy at United Way of the Greater Triangle.

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Chiereme Fortune

Director of Communications at Voices for Virginia’s Children.

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Veronica Rivera

Migration & Creativity Facilitator, Coach + Writer at a better side.

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)

This FieldTrip was made possible by