Starter Story
Starter Story
Welcome to Starter Story
See exactly how an online business goes from zero to millions.
The largest database of million dollar online business ideas - all started by ordinary people.
Phillip
$1.2M/YEAR
Olga
$996K/YEAR
Connie
$900K/YEAR
Nick
$240K/YEAR
Gonzalo
$480K/YEAR
Mike
$1.2M/YEAR
Monika
$1.2M/YEAR
Dayana
$180K/YEAR
Sorav
$480K/YEAR
Marie
$480K/YEAR
Nick
$1.2M/YEAR
Çağrı
$4.98M/YEAR
Valentin
$3.6M/YEAR
rghekiere
$240K/YEAR
John
$600K/YEAR
Kyle
$180K/YEAR
Brittney
$420K/YEAR
David
$1.2M/YEAR
Tom
$3.12M/YEAR
Ilija
$960K/YEAR
Mr.
$360K/YEAR
Ben
$156K/YEAR
Ty
$1.78M/YEAR
Joe
$648K/YEAR
Mike
$240K/YEAR
Bradley
$2.4M/YEAR
Kevin
$12M/YEAR
Ben
$12M/YEAR
Jen
$2.4M/YEAR
David
$7.2M/YEAR
Tyler
$9.6M/YEAR
Richard
$300K/YEAR
Doug
$1.2M/YEAR
Moshe
$900K/YEAR
Ronen
$1.8M/YEAR
Alex
$960K/YEAR
Nicky
$12M/YEAR
John
$240K/YEAR
Matthieu
$1.44M/YEAR
Brice
$342K/YEAR
Elise
$168K/YEAR
Jonny
$6M/YEAR
Aaron
$1.02M/YEAR
Krik
$180K/YEAR
Juho
$2.4M/YEAR
Abdul
$780K/YEAR
Matt
$9.25M/YEAR
John
$2.42M/YEAR
Robert
$3.6M/YEAR
Jae
$276K/YEAR
Faraz
$2.4M/YEAR
Rohan
$360K/YEAR
Oleksii
$360K/YEAR
Gabriele
$480K/YEAR
Michael
$264K/YEAR
Will
$1.68M/YEAR
Davis
$1.2M/YEAR
Alex
$1.04M/YEAR
Cole
$5.04M/YEAR
Praveen
$204K/YEAR
Adrian
$1.44M/YEAR
Sean
$132K/YEAR
Nathan
$27.6M/YEAR
Jeff
$300K/YEAR
Aida
$2.28M/YEAR
Matthew
$1.01M/YEAR
Arnaud
$4.8M/YEAR
Pablo
$5.76M/YEAR
Thomas
$2.1M/YEAR
John
$240K/YEAR
Mikhail
$1.02M/YEAR
Oleksandr
$3.6M/YEAR
Raghuraman
$720K/YEAR
Michael
$516K/YEAR
Kyle
$1.02M/YEAR
Ciaran
$4.8M/YEAR
Alroy
$3M/YEAR
Brian
$600K/YEAR
Robb
$4.2M/YEAR
Ajay
$5.4M/YEAR
Sarah
$240K/YEAR
Boniface
$4.2M/YEAR
Natalie
$300K/YEAR
Joe
$86.4M/YEAR
Kristin
$396K/YEAR
Guillermo
$1.8M/YEAR
Elena
$1.2M/YEAR
Jeremy
$192K/YEAR
Chris
$8.4M/YEAR
David
$24M/YEAR
Spencer
$1.68M/YEAR
Yvette
$2.4M/YEAR
$300K/YEAR
Sharon
$3.48M/YEAR
Tsour
$540K/YEAR
Kristan
$144M/YEAR
Dominik
$300K/YEAR
Christopher
$1M/YEAR
Albert
$3M/YEAR
John
$712K/YEAR
Chris
$5.4M/YEAR
Christian
$240K/YEAR
Garret
$480K/YEAR
Johanna
$600K/YEAR
Manthan
$264K/YEAR
Ricardo
$24M/YEAR
Amana
$600K/YEAR
Dancho
$312K/YEAR
Kervin
$166K/YEAR
Scott
$180K/YEAR
Austin
$240K/YEAR
Denzel
$360K/YEAR
Pamela
$600K/YEAR
Andrew
$2.12M/YEAR
Ivan
$720K/YEAR
Mayank
$1.2M/YEAR
Matt
$330K/YEAR
Sunil
$144K/YEAR
Navneet
$1.2M/YEAR
Auston
$384K/YEAR
Nicolas
$200K/YEAR
John
$4.5M/YEAR
Marti
$480K/YEAR
Craig
$221K/YEAR
Bradley
$360K/YEAR
Jodie
$180K/YEAR
Ghazal
$1.04M/YEAR
Garth
$840K/YEAR
Miriam
$252K/YEAR
Jamie
$480K/YEAR
Marko
$1.2M/YEAR
Thomas
$2M/YEAR
Andy
$1.8M/YEAR
Tom
$162K/YEAR
Daniela
$2.4M/YEAR
Dmitriy
$1.2M/YEAR
Pavel
$6M/YEAR
James
$2.4M/YEAR
Richard
$360K/YEAR
Vitaly
$492K/YEAR
Ervin
$360K/YEAR
Nikolay
$4.62M/YEAR
Olguy
$150K/YEAR
Payton
$3M/YEAR
Jared
$6M/YEAR
Emmanuel
$864K/YEAR
Mac
$732K/YEAR
Bryan
$2.64M/YEAR
Stephanie
$24M/YEAR
Zac
$1.19M/YEAR
Lara
$3.24M/YEAR
Vaibhav
$750K/YEAR
Yuki
$192K/YEAR
David
$1.8M/YEAR
Steven
$48M/YEAR
Felix
$1.32M/YEAR
$3M/YEAR
Gary
$420K/YEAR
Dr.
$6M/YEAR
Mark
$360K/YEAR
Becky
$1.44M/YEAR
Drew
$4.8M/YEAR
Mitchell
$252K/YEAR
Ajay
$2.4M/YEAR
Nick
$4.8M/YEAR
Jacob
$2.58M/YEAR
Joon
$1.2M/YEAR
Raimonds
$1.8M/YEAR
Joel
$144K/YEAR
Eric
$600K/YEAR
Lark
$600K/YEAR
Akhil
$300K/YEAR
Harshvardhan
$300K/YEAR
Ryan
$540K/YEAR
William
$3.6M/YEAR
Paul
$2.88M/YEAR
Evgenia
$6M/YEAR
Daryl
$480K/YEAR
Patrick
$1.2M/YEAR
Stefan
$3.44M/YEAR
Dmitry
$12M/YEAR
Kyle
$6.84M/YEAR
Ayush
$600K/YEAR
Abhishek
$180K/YEAR
Salman
$6M/YEAR
Casey
$960K/YEAR
Kyle
$960K/YEAR
David
$480K/YEAR
Tricia
$600K/YEAR
Beau
$480K/YEAR
Neeraj
$1M/YEAR
Uri
$744K/YEAR
$360K/YEAR
Codie
$3M/YEAR
Cody
$300K/YEAR
Monika
$1.2M/YEAR
Ľubomír
$480K/YEAR
Eugenio
$2.4M/YEAR
Josh
$2.5M/YEAR
Behdad
$312K/YEAR
One side project can change your life - it changed mine.
If we haven’t met before - Hi, my name’s Pat 👋
One day in 2017, I got off my day job and walked to the nearest Starbucks.
I powered up my laptop, and got started on a side project I'd been thinking about for years.
^ this was me getting started on a side project that would change my life
I started off at zero. I knew absolutely nothing about building, launching, and especially marketing.
At first, I felt lost and unfocused. I had no direction. And getting traction felt nearly impossible.
Especially because I was trying to balance a full time job, work out, have a social life, and pay off $60K in debt.
That didn’t leave a lot of time to really sit down and focus on anything.
But I knew I wanted one thing: the freedom and flexibility to work on whatever I want, whenever I want, and from wherever I want...
And I believed a side project could get me there.
12 months later, I'd launched a side project that eventually replaced my full time job income.
I couldn't believe it... In my eyes, I'd made it! At that point, I made the decision to quit my job, buy back my time, and go all in.
I've since turned that side project into a million dollar business that's impacted over 100M people.
I genuinely look forward to Mondays - I get to wake up every day and do what I love. I get messages every day from people saying my work changed their lives.
And I make more money in a single year than I would’ve made in 10 years working as a software engineer.
I know, it's absolutely insane.
I think it’s fair to say that this side project completely changed my life.
And I fundamentally believe that if you take it seriously, anybody can start a side project that changes their life too.
So how do you do it? How do you unlock the power of the side project, the one that could turn into millions? Well, it’s pretty simple…
What if you could see exactly how side projects turn into millions in revenue?
Imagine being able to see exactly which ideas make money (and which don't)...
Imagine avoiding wasting years working on the wrong thing.
And feeling confident that you know exactly what you need to do with your project.
With Starter Story, you'll get access to the most intimate details behind 4,418+ successful online businesses, and:
  • Learn how founders uncovered the idea that turned them into a millionaire… and exactly what that felt like.
  • Get the lowdown on what niches actually make money… and get the confidence that you're working on the right thing.
  • See exactly how $1M businesses grew… never waste months on the wrong marketing channel.
  • Surround yourself with success... soak up the knowledge and learnings of the most successful founders in the world.
case study $175K /month
How I Make $2M/Year As A Solopreneur
Justin breaks down:
Setting up a one person business
Creating a scalable content machine
case study $12M /month
How I Started A $144M Brand At 23 Years Old
Dylan breaks down:
Validating a product with FB ads
Finding a supplier that can scale
case study $4K /month
How My Product Hunt Launch Generated $5.8K
Luc breaks down:
Launching on Product Hunt
Creating a profitable newsletter
Over 4,426 more case studies like these...
What if you could surround yourself with founders who have already been there?
Building a business is lonely. And it’s easy to feel stuck.
> "How do I take the first step?"
> "How do I know I'm working on the right thing?"
> "How do I know I'm making the right progress every day?"
Finally, a place where you can ask these questions confidentially, get advice, and see exactly how successful founders did it before you.
You’re no longer building alone, because you have thousands of founders who are telling you to keep going.
Phillip
$1.2M/YEAR
Olga
$996K/YEAR
Connie
$900K/YEAR
Nick
$240K/YEAR
Gonzalo
$480K/YEAR
Mike
$1.2M/YEAR
Monika
$1.2M/YEAR
Dayana
$180K/YEAR
Sorav
$480K/YEAR
Marie
$480K/YEAR
Nick
$1.2M/YEAR
Çağrı
$4.98M/YEAR
Valentin
$3.6M/YEAR
rghekiere
$240K/YEAR
John
$600K/YEAR
Kyle
$180K/YEAR
Brittney
$420K/YEAR
David
$1.2M/YEAR
Tom
$3.12M/YEAR
Ilija
$960K/YEAR
Mr.
$360K/YEAR
Ben
$156K/YEAR
Ty
$1.78M/YEAR
Joe
$648K/YEAR
Mike
$240K/YEAR
Bradley
$2.4M/YEAR
Kevin
$12M/YEAR
Ben
$12M/YEAR
Jen
$2.4M/YEAR
David
$7.2M/YEAR
Tyler
$9.6M/YEAR
Richard
$300K/YEAR
Doug
$1.2M/YEAR
Moshe
$900K/YEAR
Ronen
$1.8M/YEAR
Alex
$960K/YEAR
Nicky
$12M/YEAR
John
$240K/YEAR
Matthieu
$1.44M/YEAR
Brice
$342K/YEAR
Elise
$168K/YEAR
Jonny
$6M/YEAR
Aaron
$1.02M/YEAR
Krik
$180K/YEAR
Juho
$2.4M/YEAR
Abdul
$780K/YEAR
Matt
$9.25M/YEAR
John
$2.42M/YEAR
Robert
$3.6M/YEAR
Jae
$276K/YEAR
Faraz
$2.4M/YEAR
Rohan
$360K/YEAR
Oleksii
$360K/YEAR
Gabriele
$480K/YEAR
Michael
$264K/YEAR
Will
$1.68M/YEAR
Davis
$1.2M/YEAR
Alex
$1.04M/YEAR
Cole
$5.04M/YEAR
Praveen
$204K/YEAR
Adrian
$1.44M/YEAR
Sean
$132K/YEAR
Nathan
$27.6M/YEAR
Jeff
$300K/YEAR
Aida
$2.28M/YEAR
Matthew
$1.01M/YEAR
Arnaud
$4.8M/YEAR
Pablo
$5.76M/YEAR
Thomas
$2.1M/YEAR
John
$240K/YEAR
Mikhail
$1.02M/YEAR
Oleksandr
$3.6M/YEAR
Raghuraman
$720K/YEAR
Michael
$516K/YEAR
Kyle
$1.02M/YEAR
Ciaran
$4.8M/YEAR
Alroy
$3M/YEAR
Brian
$600K/YEAR
Robb
$4.2M/YEAR
Ajay
$5.4M/YEAR
Sarah
$240K/YEAR
Boniface
$4.2M/YEAR
Natalie
$300K/YEAR
Joe
$86.4M/YEAR
Kristin
$396K/YEAR
Guillermo
$1.8M/YEAR
Elena
$1.2M/YEAR
Jeremy
$192K/YEAR
Chris
$8.4M/YEAR
David
$24M/YEAR
Spencer
$1.68M/YEAR
Yvette
$2.4M/YEAR
$300K/YEAR
Sharon
$3.48M/YEAR
Tsour
$540K/YEAR
Kristan
$144M/YEAR
Dominik
$300K/YEAR
Christopher
$1M/YEAR
Albert
$3M/YEAR
John
$712K/YEAR
Chris
$5.4M/YEAR
Christian
$240K/YEAR
Garret
$480K/YEAR
Johanna
$600K/YEAR
Manthan
$264K/YEAR
Ricardo
$24M/YEAR
Amana
$600K/YEAR
Dancho
$312K/YEAR
Kervin
$166K/YEAR
Scott
$180K/YEAR
Austin
$240K/YEAR
Denzel
$360K/YEAR
Pamela
$600K/YEAR
Andrew
$2.12M/YEAR
Ivan
$720K/YEAR
Mayank
$1.2M/YEAR
Matt
$330K/YEAR
Sunil
$144K/YEAR
Navneet
$1.2M/YEAR
Auston
$384K/YEAR
Nicolas
$200K/YEAR
John
$4.5M/YEAR
Marti
$480K/YEAR
Craig
$221K/YEAR
Bradley
$360K/YEAR
Jodie
$180K/YEAR
Ghazal
$1.04M/YEAR
Garth
$840K/YEAR
Miriam
$252K/YEAR
Jamie
$480K/YEAR
Marko
$1.2M/YEAR
Thomas
$2M/YEAR
Andy
$1.8M/YEAR
Tom
$162K/YEAR
Daniela
$2.4M/YEAR
Dmitriy
$1.2M/YEAR
Pavel
$6M/YEAR
James
$2.4M/YEAR
Richard
$360K/YEAR
Vitaly
$492K/YEAR
Ervin
$360K/YEAR
Nikolay
$4.62M/YEAR
Olguy
$150K/YEAR
Payton
$3M/YEAR
Jared
$6M/YEAR
Emmanuel
$864K/YEAR
Mac
$732K/YEAR
Bryan
$2.64M/YEAR
Stephanie
$24M/YEAR
Zac
$1.19M/YEAR
Lara
$3.24M/YEAR
Vaibhav
$750K/YEAR
Yuki
$192K/YEAR
David
$1.8M/YEAR
Steven
$48M/YEAR
Felix
$1.32M/YEAR
$3M/YEAR
Gary
$420K/YEAR
Dr.
$6M/YEAR
Mark
$360K/YEAR
Becky
$1.44M/YEAR
Drew
$4.8M/YEAR
Mitchell
$252K/YEAR
Ajay
$2.4M/YEAR
Nick
$4.8M/YEAR
Jacob
$2.58M/YEAR
Joon
$1.2M/YEAR
Raimonds
$1.8M/YEAR
Joel
$144K/YEAR
Eric
$600K/YEAR
Lark
$600K/YEAR
Akhil
$300K/YEAR
Harshvardhan
$300K/YEAR
Ryan
$540K/YEAR
William
$3.6M/YEAR
Paul
$2.88M/YEAR
Evgenia
$6M/YEAR
Daryl
$480K/YEAR
Patrick
$1.2M/YEAR
Stefan
$3.44M/YEAR
Dmitry
$12M/YEAR
Kyle
$6.84M/YEAR
Ayush
$600K/YEAR
Abhishek
$180K/YEAR
Salman
$6M/YEAR
Casey
$960K/YEAR
Kyle
$960K/YEAR
David
$480K/YEAR
Tricia
$600K/YEAR
Beau
$480K/YEAR
Neeraj
$1M/YEAR
Uri
$744K/YEAR
$360K/YEAR
Codie
$3M/YEAR
Cody
$300K/YEAR
Monika
$1.2M/YEAR
Ľubomír
$480K/YEAR
Eugenio
$2.4M/YEAR
Josh
$2.5M/YEAR
Behdad
$312K/YEAR
Don't take our word for it...
Our members say very nice things about Starter Story. Here’s what quite a lot of them had to say.
Sam Parr
My First Million

I love this website.

Johne Vang
Be The Match

You can't find this information anywhere else.

KC Holiday
QALO (sold $100M of product)

Starter Story is the place to be if you’re looking to get inspired by profitable business ideas started by people just like you.

Chenell Basilio
Growth In Reverse (33k subs)

An incredible community - it's the only reason I have Slack on my phone.

Rand Fishkin
Moz

Love Starter Story's transparency.

Charlie Chang
YouTube ($300K/month)

These are crazy case studies. They’ve helped me grow my business to $300K/month. I see Starter Story’s case studies as the ultimate form of mentorship.

Austin Rief
Morning Brew

What Pat Walls has built with Starter Story is awesome. I love getting their emails.

Harry Dry
Marketing Examples

Real people making real money. Inspires me every day.

Greg Kamradt
Data Independent

Starter Story has been with me on my journey to over 28K YouTube subscribers. It’s an incredible place to learn how to build a successful business - fast.

Everything you need to get your business off the ground
4,426 Case Studies
This is information you can't find anywhere else. Thousands of case studies breaking down million dollar business ideas that can be started with $0.
Inside Starter Story is $10B worth of knowledge about how regular people turned their idea into a life changing business.
Deep Dives
Find ideas and problems worth solving before they explode.
We have a team of researchers are working around the clock sending you thousands of data points every week on side project ideas that will take off.
For example, our:
  • • 99 Million-Dollar Problems [Report]
  • • 163+ Solopreneurs Making Millions With No Employees [Report]
  • • 104+ Real-World Examples Of 7-Figure Productized Services [Report]
and thousands more business ideas
Private Newsletter
Get full access to our private newsletter, featuring exclusive content, expert advice, and insider tips not available to free subscribers.
Private Slack Community
Connect with thousands of successful founders and like-minded individuals in our private community.
Private Accountability Service (Starter Story Academy)
Our Private Accountability Service helps you stay on track to achieve your Big Hairy Audacious Goals (BHAGs), keeping you accountable and on track every day.
Idea Database
Explore our extensive database of 8,628 business ideas, offering a wide range of inspiration and opportunities for your entrepreneurial journey.
Lean Email: Learn How To Earn $30K/Month (Framework)
Join our 3-hour 'Lean Email Course', valued at $250, and learn strategies on how we make $30K/month through a few simple, easy-to-setup best practices.
Lean SEO: How We Went From 0 to 1.6M Visitors/Month (Framework)
Learn SEO through our 'Lean SEO' framework, a 4-hour training (valued at $250), which has propelled Starter Story to reach 1.6M visitors/month.
Exclusive Discounts: Access $50K+ Savings on Tools
Unlock exclusive access to over $50K in savings on essential tools and resources to build your business. Tools include: Stripe, AWS, SendGrid, and 240+ more.
How much does this cost?
For context, you could spend $5,000+ on courses, accelerators, cohort based programs, books, etc.
Or, you could pay $10,000+ for coaches, accountability partners, and masterminds.
If you want to put our prices into context: think of this as an investment into building the business that could change your life.
If you're not serious about this journey, then Starter Story probably isn’t for you.
But if you’re ready to take this seriously, then investing some money in saving time and increasing your odds of success is a no-brainer.
Especially given (a) how much your life can change, and (b) how much money you stand to make if you do this right.
Anyways, enough spiel - here's the price.
Starter

Get inspired and learn from thousands of successful case studies.

$41 /month
Billed annually

Get Starter
  • 4,296 founder case studies
    Full access to our database of successful business case studies
  • Deep dives and reports
    A goldmine of data on rising trends and $1M business ideas
Most popular
Academy

Find your $1M idea and build it alongside thousands of founders.

$66 /month
Billed annually

Get Academy
  • Everything in Starter Plan
    all case studies, deep dives, and reports
  • Private Slack community
    Get feedback, share your wins, ask questions, and connect with thousands of successful founders
  • The Starter Story Curriculum
    Access to all recordings, past workshops, trainings and blueprints.
  • Lean SEO
    How we went from 0 to 1M+ visitors/month with a different approach to SEO (4 hours)
  • Lean Email
    How you can generate $1,000s per month with simple email marketing (3 hours)
  • + All Other Trainings
    AI Build Training, $1M Ideas, $1M Attention, and more.
Frequently Asked Questions...
What sort of business models does Starter Story cover?
Do I need to have an idea of what I want to start before I get started?
What experience with entrepreneurship do I need to have?
I'm already running a business, is Starter Story right for me?
Starter

Get inspired and learn from thousands of successful case studies.

$41 /month
Billed annually

Get Starter
  • 4,296 founder case studies
    Full access to our database of successful business case studies
  • Deep dives and reports
    A goldmine of data on rising trends and $1M business ideas
Most popular
Academy

Find your $1M idea and build it alongside thousands of founders.

$66 /month
Billed annually

Get Academy
  • Everything in Starter Plan
    all case studies, deep dives, and reports
  • Private Slack community
    Get feedback, share your wins, ask questions, and connect with thousands of successful founders
  • The Starter Story Curriculum
    Access to all recordings, past workshops, trainings and blueprints.
  • Lean SEO
    How we went from 0 to 1M+ visitors/month with a different approach to SEO (4 hours)
  • Lean Email
    How you can generate $1,000s per month with simple email marketing (3 hours)
  • + All Other Trainings
    AI Build Training, $1M Ideas, $1M Attention, and more.
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