The DO Lectures

Dear small event owners, this is important to know. The future is AI. The future is robots. This is why your small magical events, which gather human beings together, will become some of the most valuable companies in the world. Remember, a computer can outperform any human being at chess. Yet chess, played by humans is at all time high in popularity in the history of chess. You have the wind on your back. “The most valuable things in the world are scarce: Bitcoin, real friendships, and time in the same room with great people. In the age of AI, real human gatherings will become the ultimate luxury.” #events

Rethink your small event.

How to give a great talk even if you are scared: Rule No.10. 10. Routines help. They take your mind off things, especially in the hours before a talk. Develop a routine. It calms you down. It reminds you that you have done this before. It acts as a distraction for your fears and nerves. Jerry Seinfeld used to get crippling stage fright—shaky hands, racing heart, the whole thing. His trick? A pre-show routine so rigid it became second nature: Same pre-show meal. Same breathing exercise. Same pacing pattern backstage. After a while, it was like a switch flipped—his brain recognised the pattern and knew, “Oh, we’ve done this before. Time to perform.” "Amateurs rely on inspiration. The pros rely on routine." — Jack White #events

Dear Small Magical Event Owners, AI is coming. YAY. As the world gets more digital with each passing day, your event is going to become more needed. The wind is on your back. All you have to do is just learn your craft. You don't need to get bigger. Just make your event more Magical. #events

How to give a great talk: Rule No. 9 9. Be You. Winnie the Pooh said it best: "The things that make me different are the things that make me." So stop trying to be someone else. You do you better than anyone else on earth. How to apply this? Share a personal story only you can tell. Speak in your natural voice—not a ‘speaker’ voice. Embrace your quirks—they make you memorable. Let them see beyond the veneer. The audience connects with real people, not perfect ones. #events

How an art dealer can help you rethink your event?

How to Build a Small Magical Event That Becomes #1. You can be tiny and significant. A 100 person event can have huge influence. But need to think about your event differently. The Big Rethink: Stop Copying a Broken Model Most events focus on making money. That’s why they struggle. Your priority? Reputation over margin. Break even, but pour the margin into the magic. Secret #1: Be More Worried About Reputation Than Profit Events that focus on short-term profit never last. The better the experience, the better the reputation. The better the reputation, the easier everything gets. Margin goes into creating a legendary experience. Secret #2: You Don’t Need to Get Bigger More attendees = more stress, not more success. The best experiences are small and exclusive. 100 true fans are enough. They bring their friends. They market for you. Secret #3: The Money Is Elsewhere Your event is not where you make money. It’s where you earn trust. After the event, help your audience solve their biggest problems. If you help them progress, they will pay you incredibly well. That money fuels next year’s magic. More magic → More reputation → More demand. The Shift That Changes Everything Stop selling to your audience. Start helping them. The business model isn’t event revenue. It’s leveraging trust to create value. The result? Your event stops struggling and starts thriving. #events

How to give a great talk? Rule No. 8. 8. Hit the bottle the night before. The brain is 70 per cent water, so keeping hydrated is important for your memory. Water also improves the brain's function as a whole - when it is dehydrated, it works more slowly. #events

How to Give a Great Talk. Rule No. 7. 7. Have a Plan B. At some point during one of your talks, the slides will not come up in the order that you put them in, that great film you want to share will play without sound, the projector they have will not work with the lead you have. You will stutter. You will fluff a line. It’s going to happen at some point. Practice the plan before you need it.

This one is about going to the word gym.